Hyundai Motor North America announced that Mark Kato has been raised to vice president of dealer network development, effective October 12. He will oversee groups tasked with growing, reinforcing and assisting dealer activities across the North American market for both Hyundai and Genesis brands.
Kato brings more than 34 years of automotive industry experience to the new role. He joined Hyundai in 2011 and has held various leadership roles in retail process improvements, sales satisfaction, market representation, and strategy.
Randy Parker, president and CEO of Hyundai Motor North America, said Kato understands the business from every angle and brings a practical, dealer-focused perspective to everything he does. “Mark has been instrumental in helping Hyundai and Genesis build one of the strongest dealer networks in the industry and developing lasting relationships with our retailers,” said Parker.
Hyundai has continued to post record-high sales in North America, driven by demand for more fuel-efficient vehicles. In the second quarter of 2026, Hyundai Motor America posted its best-ever sales, with hybrid sales up 71% in the quarter and 67% year-over-year.
The company achieved its best third quarter in company history, with total sales of 246,896 units, a 3% year-over-year increase. Hybrid vehicle sales in September were up 39% year-over-year, and the company is planning to launch more models.
In March, Hyundai Motor Co. announced plans to launch 36 new or enhanced models in North America between 2026 and 2030. The new models will include a mix of internal combustion engine, hybrid, electric, and extended-range electric powertrains to meet evolving customer demands.
“As we continue to grow Hyundai and Genesis, Mark is the right leader to help our dealer partners succeed and keep our networks competitive for years to come,” said Parker.